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Privacy policy

Privacy Policy

Last updated: October 13, 2026

LONCRY operates this store and website, including all related information, content, features, tools, products, and services (the “Services”). Our store is powered by Shopify.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or use the Services, make a purchase or other transaction, or communicate with us. If this policy conflicts with our Terms of Service, this policy takes precedence regarding the collection, processing, and disclosure of personal information.

Please read this policy carefully. By using the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

“Personal information” means information that identifies, or can reasonably be linked to, you or another person. It does not include information that has been anonymized so that it cannot identify or reasonably be linked to a person.

Depending on how you interact with the Services, where you live, and applicable law, we may collect or process the following categories, including inferences drawn from them:

  • Contact information: your name, billing and shipping addresses, telephone number, and email address.
  • Payment and financial information: payment card and financial account information, transaction details, payment method, and payment confirmations.
  • Account information: your username, password, security questions, preferences, and settings.
  • Transaction information: products you view, add to your cart or wishlist, purchase, return, exchange, or cancel, and your transaction history.
  • Communications: information you provide when contacting us, including customer support enquiries.
  • Device information: your device, browser, network connection, IP address, and other identifiers.
  • Usage information: how and when you access, navigate, and interact with the Services.

Sources of Personal Information

We may collect personal information:

  • Directly from you, when you create an account, use the Services, contact us, or otherwise provide information.
  • Automatically, through your device, cookies, and similar technologies when you use the Services.
  • From service providers, when they collect or process information on our behalf.
  • From partners or other third parties.

How We Use Your Personal Information

We may use your information for the following purposes:

Providing, personalizing, and improving the Services. To process payments, fulfil orders, manage accounts, remember preferences, send account and order notifications, arrange shipping, handle returns and exchanges, enable reviews, recommend products, and improve your shopping experience.

Marketing and advertising. To send promotional communications by email, text message, or postal mail, and display advertisements on our Services or other websites, including advertisements based on your purchases, cart contents, and other activity, as permitted by applicable law.

Security and fraud prevention. To authenticate accounts, secure payments and the Services, and detect, investigate, or address fraudulent, unlawful, unsafe, or malicious activity. Please keep your account credentials confidential.

Communicating with you. To answer enquiries, provide customer support, and maintain our relationship with you.

Legal purposes. To comply with applicable law and valid legal requests, participate in investigations or legal proceedings, and enforce or investigate potential violations of our terms and policies.

How We Disclose Personal Information

Where appropriate and subject to applicable law, we may disclose personal information:

  • To Shopify and service providers supporting payment processing, IT services, analytics, customer support, storage, order fulfilment, and shipping.
  • To business and marketing partners providing advertising and marketing services. This may include Shopify services supporting personalized advertising based on activity across different merchants and websites. These partners process information under their own privacy notices.
  • At your direction or with your consent, such as when arranging delivery or using social media features or login integrations.
  • To affiliates or other entities within our corporate group.
  • In connection with business transactions or legal obligations, including mergers, bankruptcy, legal requests, enforcement of our policies, and protection of our rights or the rights of others.

Depending on your location, you may have the right to opt out of certain disclosures or uses for targeted advertising. You may exercise available choices through the privacy controls provided on the Services or by contacting langjing@loncry.com.

Our Relationship with Shopify

Shopify hosts the Services and collects and processes information about your access to and use of them. Information submitted through the Services may be shared with Shopify and other service providers, including providers located outside your country.

We also use certain enhanced Shopify features that may incorporate information from your interactions with our store, other merchants, and Shopify. Where Shopify processes information for its own purposes, Shopify is responsible for that processing and for responding to applicable privacy rights requests.

For details, see the Shopify Consumer Privacy Policy. You can also visit the Shopify Privacy Portal to exercise available rights relating to information processed by Shopify.

Third-Party Websites and Links

The Services may link to third-party websites or platforms. Their privacy practices, security, and content are outside our control. Please review their policies before providing information.

Information posted in public or semi-public spaces, including social media platforms, may be visible to others. A link from our Services does not, by itself, constitute an endorsement of the third party.

Children’s Information

The Services are not intended for children, and we do not knowingly collect personal information from children below the age of majority in their jurisdiction.

If you are a parent or guardian and believe a child has provided us with personal information, contact us to request deletion.

As of the date of this policy, we have no actual knowledge that we “sell” or “share,” as those terms are defined by applicable law, personal information belonging to individuals under 16.

Security and Retention

No security measure is completely secure, and information transmitted to us may not always be protected during transmission. Please do not use unsecured channels to send sensitive or confidential information.

We retain personal information for as long as needed to manage accounts, provide the Services, comply with legal obligations, resolve disputes, and enforce applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have rights to:

  • Access personal information we hold about you.
  • Request deletion of your personal information.
  • Correct inaccurate personal information.
  • Receive or transfer a copy of your information in certain circumstances.
  • Opt out of sale, sharing, or targeted advertising, as defined by applicable law.

These rights are subject to applicable conditions and exceptions. You can exercise available rights through the controls provided on the Services or by emailing langjing@loncry.com.

Where required by applicable law, we treat a recognized Global Privacy Control (GPC) signal as an opt-out request for the device and browser sending it. If that device can be associated with a Shopify account, the request may also be applied to the account. Learn more at Global Privacy Control. Apart from GPC, we do not recognize other browser “Do Not Track” signals.

Marketing preferences. You can unsubscribe from promotional emails using the unsubscribe link in our emails. We may still send non-promotional messages concerning your account or orders.

We do not discriminate against you for exercising your rights. We may verify your identity before processing a request. Where permitted by law, an authorized agent may submit a request on your behalf, subject to verification of their authority and, where necessary, your identity.

We respond to privacy rights requests within the time required by applicable law.

Complaints

If you have concerns about our handling of personal information, contact us using the email below. Depending on your location, you may also have the right to appeal a decision or complain to your local data protection authority.

International Transfers

Your information may be transferred, stored, or processed outside your country.

Where information is transferred outside the European Economic Area or the United Kingdom, we rely on recognized transfer safeguards, such as the European Commission’s Standard Contractual Clauses or applicable UK equivalents, unless the destination is recognized as providing adequate protection.

Changes to This Policy

We may update this policy to reflect changes in our practices or operational, legal, or regulatory requirements. We will publish the revised policy, update the “Last updated” date, and provide any notice required by applicable law.

Contact

For questions about this policy, our privacy practices, or your personal information rights, email:

langjing@loncry.com

Governing Law and Jurisdiction

This policy and related disputes are governed by the laws of the Hong Kong Special Administrative Region, without regard to conflict-of-law principles.

Subject to any mandatory rights or remedies available under applicable law, the courts of the Hong Kong Special Administrative Region have exclusive jurisdiction.

Nothing in this policy limits your mandatory privacy or consumer protection rights.